Eight years. That is the time between A$AP Rocky’s last album and his newest release, Don’t Be Dumb. Eight years of fans patiently waiting, eight years full of controversies, eight years of Rocky promoting singles, features, and silence.
The factor that really separates this album from many other projects is the atmosphere that Rocky creates. The album cover was made by Tim Burton, and before the album came out, Rocky had already teased a movie with Burton that was connected to the album. The project has a strange and uncanny atmosphere that ties back to the cover. There are different alter egos representing Rocky’s various personalities and moods, and they come together to create an unforgettable first listen.
On Jan. 16, Rocky released Don’t Be Dumb on all streaming platforms. The album covers a wide array of not only themes, but also genres and controversies. During those eight years of waiting, Rocky became a father, was arrested in Sweden, was heavily criticized for his last release, and faced another court case.
The album feels like Rocky is acknowledging all of these events with both maturity and charisma. In many songs, we see an older Rocky dealing with the responsibilities of fatherhood. Tracks like “DON’T BE DUMB/TRIP BABY” and “PUNK ROCKY” showcase a more emotional Rocky, pouring his feelings into his music. When Rocky explores these emotional themes, he truly stands out from other rappers. He shows that there is more to him than just a fashion icon dating a supermodel.
Before he dropped the album, there was great speculation about what kind of music Don’t Be Dumb would contain. Now that it has been released, the album does dive into some unexplored terrain, though not to the same extent as his previous album, Testing. “ROBBERY,” featuring Doechii, has a jazzy, laid-back beat that is rarely seen in rap or hip-hop. Songs like this showcase Rocky’s wide array of talent when it comes to music.
However, the flamboyant and charismatic Rocky remains prevalent throughout the record. On songs like “STOP SNITCHING” and “HELICOPTER,” his verses stand out as energetic and explosive. Once again, Rocky displays his skill as a rapper, delivering spirited verses over retro-sounding beats and blaring synths.
The album ends with the cinematic track “THE END,” featuring Jessica Pratt and will.i.am. The song has a haunting chorus, and Rocky’s verses about the world’s problems truly bring the track home. The idea of the world ending is portrayed in a terrifying yet beautiful way, with gentle guitar chords carrying the song to its conclusion.
Overall, Rocky delivers an experimental yet powerful album that solidifies his place as an influential icon in hip-hop and rap. Don’t Be Dumb represents Rocky’s maturity, energy, and originality as one of the most creative and influential rappers in the game.
You can listen to the album here:
